Performance of entrepreneurial Chinese immigrants in network marketing organisations

Publisher:
ANZAM
Publication Type:
Conference Proceeding
Citation:
Proceedings of the 22nd ANZAM Conference, 2008, pp. 1 - 20
Issue Date:
2008-01
Full metadata record
Immigrant entrepreneurship has started attracting much empirical research in the literature. There is an increasing trend in Australia where a large number of Chinese immigrants have joined network marketing organisations (NMOs). However, only a small number of empirical studies on NMOs have been conducted and most of these do not examine the factors contributing to explaining the performance of Chinese immigrants in NMOs. The objective of this paper is to develop an integrative model to examine the factors contributing to the action of Chinese immigrants who engage in network marketing business.
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