Performance of entrepreneurial Chinese immigrants in network marketing organisations
- Publication Type:
- Conference Proceeding
- Proceedings of the 22nd ANZAM Conference, 2008, pp. 1 - 20
- Issue Date:
Immigrant entrepreneurship has started attracting much empirical research in the literature. There is an increasing trend in Australia where a large number of Chinese immigrants have joined network marketing organisations (NMOs). However, only a small number of empirical studies on NMOs have been conducted and most of these do not examine the factors contributing to explaining the performance of Chinese immigrants in NMOs. The objective of this paper is to develop an integrative model to examine the factors contributing to the action of Chinese immigrants who engage in network marketing business.
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