Global strategies for social product consumption: Identifying the socially-conscious consumer

Australian and New Zealand Academy of Management
Publication Type:
Conference Proceeding
23rd ANZAM Conference 2009 'Sustainability Management and Marketing', 2009, pp. 1 - 22
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This paper provides and overview of a multiple country examination of consumers willingness to pay for social product features. Using latent class finite mixture modeling we show that segments of socially conscious consumers exist but they possess characteristics at odds with traditional thinking.
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