Retail revenue optimization: The past, the present and the future

Sinha, A; Sahgal, A

Retail revenue optimization: The past, the present and the future

Sinha, A

Sahgal, A

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Publication Type:: Journal Article
Citation:: Journal of Revenue and Pricing Management, 2012, 11 (3), pp. 319 - 321
Issue Date:: 2012-05-01

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Field	Value	Language
dc.contributor.author	Sinha, A https://orcid.org/0000-0002-3165-4053	en_US
dc.contributor.author	Sahgal, A	en_US
dc.date.issued	2012-05-01	en_US
dc.identifier.citation	Journal of Revenue and Pricing Management, 2012, 11 (3), pp. 319 - 321	en_US
dc.identifier.issn	1476-6930	en_US
dc.identifier.uri	http://hdl.handle.net/10453/115041
dc.description.abstract	Retail Revenue Optimization is an area that has received widespread attention both by practitioners and academics alike. Grappling with the reality of reduced consumer spending and squeeze on profit margins, retailers are turning to companies that can peer into the mind of the consumer to make more informed and effective decisions. One such solution embeds pricing within the Enterprise Resource Planning system. We discuss several advancements in this area over the last decade, and conclude with a brief discussion of unresolved issues that require further attention. © 2012 Macmillan Publishers Ltd.	en_US
dc.relation.ispartof	Journal of Revenue and Pricing Management	en_US
dc.relation.isbasedon	10.1057/rpm.2012.15	en_US
dc.title	Retail revenue optimization: The past, the present and the future	en_US
dc.type	Journal Article
utslib.citation.volume	3	en_US
utslib.citation.volume	11	en_US
utslib.for	1505 Marketing	en_US
utslib.for	14 Economics	en_US
utslib.for	15 Commerce, Management, Tourism and Services	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
utslib.copyright.status	closed_access
pubs.issue	3	en_US
pubs.publication-status	Published	en_US
pubs.volume	11	en_US

Abstract:

Retail Revenue Optimization is an area that has received widespread attention both by practitioners and academics alike. Grappling with the reality of reduced consumer spending and squeeze on profit margins, retailers are turning to companies that can peer into the mind of the consumer to make more informed and effective decisions. One such solution embeds pricing within the Enterprise Resource Planning system. We discuss several advancements in this area over the last decade, and conclude with a brief discussion of unresolved issues that require further attention. © 2012 Macmillan Publishers Ltd.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/115041