Enhancing or Inhibiting Advertising's Sustainability: An Overview of Advertising Standards Organisations in Australia

Crawford, R; Spence-Stone, R

Enhancing or Inhibiting Advertising's Sustainability: An Overview of Advertising Standards Organisations in Australia

Crawford, R

Spence-Stone, R

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Publisher:: ANZMAC, Monash University
Publication Type:: Conference Proceeding
Citation:: Sustainable Management and Marketing, 2009, pp. 1 - 9
Issue Date:: 2009-01

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Field	Value	Language
dc.contributor.author	Crawford, R https://orcid.org/0000-0003-2404-641X	en_US
dc.contributor.author	Spence-Stone, R	en_US
dc.contributor.editor	Dewi Tojib	en_US
dc.date	2009-11-30	en_US
dc.date.issued	2009-01	en_US
dc.identifier.citation	Sustainable Management and Marketing, 2009, pp. 1 - 9	en_US
dc.identifier.isbn	1 86308 158 5	en_US
dc.identifier.uri	http://hdl.handle.net/10453/11534
dc.description.abstract	The Advertising Standards Board (ASB) and its predecessor, the Advertising Standards Council (ASC), have been responsible for regulating advertising content in Australia since 1974. Research on these bodies has highlighted their respective operations, but it has inadequately investigated their impact on the industry's public image. The completion of the ASB's first decade of operations provides an opportunity to compare the structures and decisions of both organisations and the balance they have struck between the interests of industry and those of the public. In addition, this paper presents new research on public attitudes towards advertising and its regulation. The findings raise questions as to the sustainability of the current approach to self-regulation in Australia.	en_US
dc.publisher	ANZMAC, Monash University	en_US
dc.relation.ispartof	Sustainable Management and Marketing	en_US
dc.relation.ispartof	Australian and New Zealand Marketing Academy Conference	en_US
dc.title	Enhancing or Inhibiting Advertising's Sustainability: An Overview of Advertising Standards Organisations in Australia	en_US
dc.type	Conference Proceeding
utslib.location	Melbourne, Australia	en_US
utslib.location.activity	Melbourne, Australia	en_US
utslib.for	220299 History and Philosophy of Specific Fields not elsewhere classified	en_US
dc.location.activity	Melbourne, Australia	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences/Public Communication Program
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Strength - CPCE - Centre for Creative Practices and the Cultural Economy
utslib.copyright.status	open_access
pubs.consider-herdc	true	en_US
pubs.place-of-publication	Melbourne, Australia	en_US
pubs.start-date	2009-11-30	en_US

Abstract:

The Advertising Standards Board (ASB) and its predecessor, the Advertising Standards Council (ASC), have been responsible for regulating advertising content in Australia since 1974. Research on these bodies has highlighted their respective operations, but it has inadequately investigated their impact on the industry's public image. The completion of the ASB's first decade of operations provides an opportunity to compare the structures and decisions of both organisations and the balance they have struck between the interests of industry and those of the public. In addition, this paper presents new research on public attitudes towards advertising and its regulation. The findings raise questions as to the sustainability of the current approach to self-regulation in Australia.

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http://hdl.handle.net/10453/11534