Modular Product Design: reducing complexity, increasing efficacy

Publication Type:
Journal Article
Performance, 2015, 7 (1), pp. 56 - 63
Issue Date:
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In a global business environment, the increased individuality of customer demands adds external pressure for companies. On the other hand, growing competition creates the need for cost-cutting programs. The conflict between external variance and internal standardization can be solved by approaches such as modular product design. A proven four-phase approach that enables the modularization of product architectures is examined in this article.
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