Trade shows in the business marketing communications mix

Gopalakrishna, S Lilien, GL

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	LILIEN firstproof GLL Correct 27 Nov 2011.pdf	Accepted Manuscript version	568.69 kB	Adobe PDF	View/Open

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Field	Value	Language
dc.contributor.author	Gopalakrishna, S	en_US
dc.contributor.author	Lilien, GL https://orcid.org/0000-0001-7314-1128	en_US
dc.date.issued	2012-01-01	en_US
dc.identifier.citation	Handbook of Business-to-Business Marketing, 2012, pp. 226 - 245	en_US
dc.identifier.isbn	9781849801423	en_US
dc.identifier.uri	http://hdl.handle.net/10453/116633
dc.relation.ispartof	Handbook of Business-to-Business Marketing	en_US
dc.relation.isbasedon	10.4337/9781781002445.00022	en_US
dc.title	Trade shows in the business marketing communications mix	en_US
dc.type	Chapter
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Marketing Discipline
utslib.copyright.status	closed_access
pubs.publication-status	Published	en_US

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