The role of market and learning orientations in relationship quality: Evidence from Vietnamese exporters and their foreign importers

Nguyen, TT; Barrett, NJ; Nguyen, DT

The role of market and learning orientations in relationship quality: Evidence from Vietnamese exporters and their foreign importers

Nguyen, TT Barrett, NJ Nguyen, DT

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Publisher:: Elsevier
Publication Type:: Chapter
Citation:: International Marketing Research: Opportunities and Challenges in the 21st Century, 2007, 1, 17 pp. 107 - 128
Issue Date:: 2007-01

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Field	Value	Language
dc.contributor.author	Nguyen, TT	en_US
dc.contributor.author	Barrett, NJ	en_US
dc.contributor.author	Nguyen, DT	en_US
dc.contributor.editor	Rialp, A	en_US
dc.contributor.editor	Rialp, J	en_US
dc.date.issued	2007-01	en_US
dc.identifier.citation	International Marketing Research: Opportunities and Challenges in the 21st Century, 2007, 1, 17 pp. 107 - 128	en_US
dc.identifier.isbn	978-0-7623-1369-3	en_US
dc.identifier.uri	http://hdl.handle.net/10453/11733
dc.description.abstract	This study examines the roles of market and learning orientations in relationship quality between exporters in transition economies and their foreign importers and subsequently, export performance. A random sample of 283 export firms in Vietnam provides evidence to support the hypothesized main effects. The results further indicate that learning orientation plays a role in building high-quality relationships for both new and mature relationships. However, the impact of market orientation on relationship quality is found only in the new relationship. In addition, firm-ownership structure does not moderate the relationships between learning orientation, market orientation, relationship quality, and export performance.	en_US
dc.publisher	Elsevier	en_US
dc.relation.ispartof	International Marketing Research: Opportunities and Challenges in the 21st Century	en_US
dc.relation.isbasedon	10.1016/S1474-7979(06)17004-0	en_US
dc.rights	Elsevier required licence: © 2007 . This manuscript version is made available under the CC-BY-NC-ND 4.0 license http://creativecommons.org/licenses/by-nc-nd/4.0/. The definitive publisher version is available online at https://doi.org/10.1016/S1474-7979(06)17004-0	en_US
dc.subject.classification	Marketing	en_US
dc.title	The role of market and learning orientations in relationship quality: Evidence from Vietnamese exporters and their foreign importers	en_US
dc.type	Chapter
utslib.citation.volume	17	en_US
utslib.location	Oxford, UK	en_US
utslib.for	1505 Marketing	en_US
utslib.citation.edition	1	en_US
dc.location.activity	Adelaide, AUSTRALIA
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Marketing Discipline
utslib.copyright.status	open_access
pubs.consider-herdc	true	en_US
pubs.edition	1	en_US
pubs.place-of-publication	Oxford, UK	en_US
pubs.volume	17	en_US

Abstract:

This study examines the roles of market and learning orientations in relationship quality between exporters in transition economies and their foreign importers and subsequently, export performance. A random sample of 283 export firms in Vietnam provides evidence to support the hypothesized main effects. The results further indicate that learning orientation plays a role in building high-quality relationships for both new and mature relationships. However, the impact of market orientation on relationship quality is found only in the new relationship. In addition, firm-ownership structure does not moderate the relationships between learning orientation, market orientation, relationship quality, and export performance.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/11733