Advertising agency-client attitudes towards ethical issues in political advertising
- Publication Type:
- Journal Article
- Journal of Business Ethics, 2002, 36 (4), pp. 347 - 354
- Issue Date:
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Political advertising has long been a target for criticism regarding unethical behaviour. This study looks at the attitudes of Australian advertising agency executives and politicians towards ethical issues relating to political advertising. A sample of 101 advertising agency executives and 46 federal politicians were compared and some attitudinal differences were found, which could be areas of tension in the agency-client relationship.
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