Advertising agency-client attitudes towards ethical issues in political advertising

Waller, DS

Advertising agency-client attitudes towards ethical issues in political advertising

Waller, DS

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Publication Type:: Journal Article
Citation:: Journal of Business Ethics, 2002, 36 (4), pp. 347 - 354
Issue Date:: 2002-12-01

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Field	Value	Language
dc.contributor.author	Waller, DS https://orcid.org/0000-0002-4016-4275	en_US
dc.date.issued	2002-12-01	en_US
dc.identifier.citation	Journal of Business Ethics, 2002, 36 (4), pp. 347 - 354	en_US
dc.identifier.issn	0167-4544	en_US
dc.identifier.uri	http://hdl.handle.net/10453/1174
dc.description.abstract	Political advertising has long been a target for criticism regarding unethical behaviour. This study looks at the attitudes of Australian advertising agency executives and politicians towards ethical issues relating to political advertising. A sample of 101 advertising agency executives and 46 federal politicians were compared and some attitudinal differences were found, which could be areas of tension in the agency-client relationship.	en_US
dc.relation.ispartof	Journal of Business Ethics	en_US
dc.relation.isbasedon	10.1023/A:1014456012599	en_US
dc.subject.classification	Applied Ethics	en_US
dc.title	Advertising agency-client attitudes towards ethical issues in political advertising	en_US
dc.type	Journal Article
utslib.citation.volume	4	en_US
utslib.citation.volume	36	en_US
utslib.for	150502 Marketing Communications	en_US
utslib.for	150503 Marketing Management (incl. Strategy and Customer Relations)	en_US
utslib.for	1503 Business and Management	en_US
utslib.for	1505 Marketing	en_US
utslib.for	2201 Applied Ethics	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Marketing Discipline
utslib.copyright.status	closed_access
pubs.issue	4	en_US
pubs.publication-status	Published	en_US
pubs.volume	36	en_US

Abstract:

Political advertising has long been a target for criticism regarding unethical behaviour. This study looks at the attitudes of Australian advertising agency executives and politicians towards ethical issues relating to political advertising. A sample of 101 advertising agency executives and 46 federal politicians were compared and some attitudinal differences were found, which could be areas of tension in the agency-client relationship.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/1174