Learning in coopetitive relationships
- Edward Elgar Publishing
- Publication Type:
- Handbook on Business to Business Marketing, 2012
- Issue Date:
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|LILIEN 20 Hillbun (Dixon) Ho and Shankar Ganesan.pdf||Accepted Manuscript version||652.13 kB|
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This insightful Handbook provides a comprehensive state-of-the-art review of business-to-business marketing.
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