Learning in coopetitive relationships

Publisher:
Edward Elgar Publishing
Publication Type:
Chapter
Citation:
Handbook on Business to Business Marketing, 2012
Issue Date:
2012-01-01
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LILIEN 20 Hillbun (Dixon) Ho and Shankar Ganesan.pdfAccepted Manuscript version652.13 kB
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This insightful Handbook provides a comprehensive state-of-the-art review of business-to-business marketing.
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