Coal seam gas and its impacts on destination image assessment: An investigation of wine tourism in the Hunter Valley, NSW

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Conference Proceeding
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This project investigates the impact that media coverage of Coal Seam Gas (CSG) exploration in the NSW Hunter Valley is having on tourist perception of the wine tourism industry. We argue that the inclusion of social values methodologies (specifically Personal Construct Theory based repertory grids) in destination image assessment may provide a structured approach for measuring tourist sense of place. In this paper we report on the rationales behind the study, as well as outlining the ways in which repertory grid methodologies are being used to measure the impact of coal seam gas on tourist's sense of place.
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