The Impact of the Death of Thailand's King Bhumibol on Tourism Marketing of Thailand

Citation:
CAUTHE Conference 2017, Otago University Dunedin , New Zealand, 2017
Issue Date:
2017-02-15
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This paper examine how the Thai Tourism Authority mareted and promoted Thailand after deatj of King Bhumobo in Octber 2016 , during the one year mourning period which followeed.
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