A Reputation for Enterprise Innovation: Do You Know What Your Peers Are Thinking?

International Business Information Management Association (IBIMA Publishing)
Publication Type:
Conference Proceeding
Proceedings of the 30th IBIMA, 2017
Issue Date:
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This paper addresses organisational success and prevailing values of innovative firms as perceived by peer/competitor enterprises. Partnering with the Information Industry Association of Australia (AIIA), surveys were undertaken and 244 responses from 102 member organisations statistically analysed. In-depth follow-up with selected enterprises then more closely examined factors deemed important to corporates comparing achievements. Outcomes indicate that high-growth firms often prioritise realisation of innovation over simply making money - yet high cash flows are still generated. Findings also show that having a strong reputation for innovation is a competitive advantage in its own right, attracting invitation to cross-enterprise ecosystems and beneficial partner alliances. Interestingly, topics around outsider/peer perceptions of other enterprises accrue comparatively little precedence within innovation discussions. What our study shows is that balancing an internal reality of innovation with the external perception for innovation can lead to significant improvements in commercial performance and rising market leadership.
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