Exploring the Development of Team Identification

North American Society for Sport Management
Publication Type:
Journal Article
Journal of Sport Management, 2012, 26 pp. 283 - 294
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Individuals strive to attach themselves to social groups that reflect positively on the way they view themselves (Tajfel, 1972, 1982; Tajfel & Turner, 1979). While social categories span a myriad of activities, pursuits and organizations, sport teams provide a pertinent example of social categories from which individuals derive social identity benefits (Cialdini & Richardson, 1980). As a result, social identity theory has been extensively applied to sport consumers as a framework contributing to understanding of identity formation (Fisher & Wakefield, 1998; James, 2001), strength (Wann & Branscombe, 1993, 1995), structure (Heere & James, 2007) and management for sport fans (Cialdini et al., 1976; Cialdini & Richardson, 1980; Snyder, Lassegard, & Ford, 1986).
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