Shanzhai media culture: Failed intervention to the disingenuous neoliberal logic of Chinese media

Xu, J

Shanzhai media culture: Failed intervention to the disingenuous neoliberal logic of Chinese media

Xu, J

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Publication Type:: Journal Article
Citation:: Journal of Contemporary China, 2017, 26 (104), pp. 249 - 262
Issue Date:: 2017-03-04

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Field	Value	Language
dc.contributor.author	Xu, J https://orcid.org/0000-0003-2798-0996	en_US
dc.date.issued	2017-03-04	en_US
dc.identifier.citation	Journal of Contemporary China, 2017, 26 (104), pp. 249 - 262	en_US
dc.identifier.issn	1067-0564	en_US
dc.identifier.uri	http://hdl.handle.net/10453/124200
dc.description.abstract	© 2016 Informa UK Limited, trading as Taylor & Francis Group. This article studies shanzhai media culture, a specific type of shanzhai culture that copycats the most-watched shows of China Central Television (CCTV) with a sense of satire and play. The article discusses why CCTV has become a popular target of shanzhai, how CCTV’s brand shows are shanzhai-ed and what are the political implications of shanzhaing these established programs. By presenting Lao Meng’s Shanzhai Spring Festival Gala as a case study, the author argues that shanzhai media culture is a creative, participatory and Internet-facilitated grassroots media production, which attempted to resist and intervene in the power–money hegemony of CCTV underpinned by the disingenuous neoliberal logic of Chinese media. However, this culture failed to do so and has been co-opted and reshaped by the powerful logic it attempted to challenge.	en_US
dc.relation.ispartof	Journal of Contemporary China	en_US
dc.relation.isbasedon	10.1080/10670564.2016.1223106	en_US
dc.subject.classification	Cultural Studies	en_US
dc.title	Shanzhai media culture: Failed intervention to the disingenuous neoliberal logic of Chinese media	en_US
dc.type	Journal Article
utslib.citation.volume	104	en_US
utslib.citation.volume	26	en_US
utslib.for	2001 Communication and Media Studies	en_US
utslib.for	2002 Cultural Studies	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences/School of International Studies
utslib.copyright.status	closed_access
pubs.issue	104	en_US
pubs.publication-status	Published	en_US
pubs.volume	26	en_US

Abstract:

© 2016 Informa UK Limited, trading as Taylor & Francis Group. This article studies shanzhai media culture, a specific type of shanzhai culture that copycats the most-watched shows of China Central Television (CCTV) with a sense of satire and play. The article discusses why CCTV has become a popular target of shanzhai, how CCTV’s brand shows are shanzhai-ed and what are the political implications of shanzhaing these established programs. By presenting Lao Meng’s Shanzhai Spring Festival Gala as a case study, the author argues that shanzhai media culture is a creative, participatory and Internet-facilitated grassroots media production, which attempted to resist and intervene in the power–money hegemony of CCTV underpinned by the disingenuous neoliberal logic of Chinese media. However, this culture failed to do so and has been co-opted and reshaped by the powerful logic it attempted to challenge.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/124200