PR and Communication Management in Asia-Pacific: Trends, Growth and Gaps

Macnamara, JR; Zerfass, A; Lwin, M; Adi, A

PR and Communication Management in Asia-Pacific: Trends, Growth and Gaps

Macnamara, JR

Zerfass, A Lwin, M Adi, A

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Publisher:: Chulalongkorn University
Publication Type:: Journal Article
Citation:: Communication and Media in Asia Pacific, 2018, 1 (1), pp. 1 - 16
Issue Date:: 2018-06-01

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Field	Value	Language
dc.contributor.author	Macnamara, JR https://orcid.org/0000-0003-1387-3882	en_US
dc.contributor.author	Zerfass, A	en_US
dc.contributor.author	Lwin, M	en_US
dc.contributor.author	Adi, A	en_US
dc.date.available	2018-05-01	en_US
dc.date.issued	2018-06-01	en_US
dc.identifier.citation	Communication and Media in Asia Pacific, 2018, 1 (1), pp. 1 - 16	en_US
dc.identifier.issn	2630-0621	en_US
dc.identifier.uri	http://hdl.handle.net/10453/126658
dc.description.abstract	With a number of Asia-Pacific countries among the fastest growing in the world, the requirements for public relations and communication management are also growing in terms of both demand and professionalism. It is essential that practitioners and academics keep pace with demand and achieve ‘international best practice’. In 2015/16, the largest ever survey of PR and communication management in Asia-Pacific was launched as a biannual study, with the second survey undertaken in 2017/18. The survey is modelled on similar studies that have been conducted in Europe since 2007, in Latin American since 2014, and North America from 2018, allowing international comparison. This analysis examines key findings of the latest Asia-Pacific survey and compares results with the 2015/16 Asia-Pacific study as well as with international data to identify trends, areas of growth in professional practice, and gaps and shortcomings to be addressed. The findings are informative for educators, professional associations, and practitioners in terms of the design of undergraduate and graduate courses and ongoing training and professional development.	en_US
dc.publisher	Chulalongkorn University	en_US
dc.relation.ispartof	Communication and Media in Asia Pacific	en_US
dc.title	PR and Communication Management in Asia-Pacific: Trends, Growth and Gaps	en_US
dc.type	Journal Article
utslib.citation.volume	1	en_US
utslib.location.activity	Thailand	en_US
utslib.for	2001 Communication and Media Studies	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Science
pubs.organisational-group	/University of Technology Sydney/Strength - CPCE - Centre for Creative Practices and the Cultural Economy
utslib.copyright.status	open_access
pubs.consider-herdc	true	en_US
pubs.issue	1	en_US
pubs.publication-status	Published	en_US
pubs.volume	1	en_US

Abstract:

With a number of Asia-Pacific countries among the fastest growing in the world, the requirements for public relations and communication management are also growing in terms of both demand and professionalism. It is essential that practitioners and academics keep pace with demand and achieve ‘international best practice’. In 2015/16, the largest ever survey of PR and communication management in Asia-Pacific was launched as a biannual study, with the second survey undertaken in 2017/18. The survey is modelled on similar studies that have been conducted in Europe since 2007, in Latin American since 2014, and North America from 2018, allowing international comparison. This analysis examines key findings of the latest Asia-Pacific survey and compares results with the 2015/16 Asia-Pacific study as well as with international data to identify trends, areas of growth in professional practice, and gaps and shortcomings to be addressed. The findings are informative for educators, professional associations, and practitioners in terms of the design of undergraduate and graduate courses and ongoing training and professional development.

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http://hdl.handle.net/10453/126658