VALUATION AND IP MANAGEMENT
- Publication Type:
- Entrepreneur’s Guide: Startup | Scaleup | IPO, 2018, May 2018, pp. 137 - 142
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Too often, entrepreneurs only focus on value when raising funds, planning an initial public offering or considering a trade sale. However, in the course of ‘business as usual’, there can be a tendency to ignore the rigours of value analysis. An understanding of what drives value in a business is a powerful tool for an entrepreneur. It can act as a framework for developing the business and testing strategic options. It also provides a platform to explore underlying factors that drive and sustain competitive advantage, and to develop effective protection, investment and acquisition, and licensing strategies for the business, including intellectual property (IP) protection.
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