Deception and lies in business strategy
- Publication Type:
- Journal Article
- Journal of Business Strategy, 2018, 39 (6), pp. 36 - 42
- Issue Date:
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© 2018, Emerald Publishing Limited. Purpose: The purpose of this paper is to explore the use of deceit as a business strategy. There is ample evidence in the mainstream media of deceitful strategies in business, yet there is a lack of discovery of deceit as a strategic tool in the mainstream literature. Design/methodology/approach: This is a conceptual paper that first explains deceit and interprets the use of deceit as strategic tool in business using case vignettes as evidence. The paper puts forth a convincing case that there is enough evidence to substantiate our proposition that deceit is indeed part of the repertoire of tools utilised by some businesses. Findings: The value of this paper is that it highlights why deceit is used strategically to achieve profit motives of businesses. Originality/value: This paper attempts to fill a gap that exists in the extant literature and would especially benefit management practitioners and business academics in appreciating the use of deceit as a business strategy.
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