A Factor-analytic Probit Model For Representing The Market-structure In Panel-data

Amer Marketing Assn
Publication Type:
Journal Article
Journal Of Marketing Research, 1995, 32 (1), pp. 1 - 16
Issue Date:
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Internal market structure analysis infers both brand attributes and consumer preferences for those attributes from preference or choice data. The authors exploit a new method for estimating probit models from panel data to infer market structures that c
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