A Factor-analytic Probit Model For Representing The Market-structure In Panel-data

Publisher:
Amer Marketing Assn
Publication Type:
Journal Article
Citation:
Journal Of Marketing Research, 1995, 32 (1), pp. 1 - 16
Issue Date:
1995-01
Filename Description Size
Thumbnail2006012699OK.pdf1.87 MB
Adobe PDF
Full metadata record
Internal market structure analysis infers both brand attributes and consumer preferences for those attributes from preference or choice data. The authors exploit a new method for estimating probit models from panel data to infer market structures that c
Please use this identifier to cite or link to this item: