The Myth of the Ethical Consumer

Devinney, TM; Auger, P; Eckhardt, G

The Myth of the Ethical Consumer

Devinney, TM Auger, P Eckhardt, G

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Publisher:: Cambridge University Press
Publication Type:: Book
Citation:: 2010, 1
Issue Date:: 2010-01

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Field	Value	Language
dc.contributor.author	Devinney, TM	en_US
dc.contributor.author	Auger, P	en_US
dc.contributor.author	Eckhardt, G	en_US
dc.date.issued	2010-01	en_US
dc.identifier.citation	2010, 1	en_US
dc.identifier.isbn	978-0-521-76694-4	en_US
dc.identifier.uri	http://hdl.handle.net/10453/14226
dc.description.abstract	Corporations and policy makers are bombarded with international surveys purporting to show that most consumers want ethical products. Yet when companies offer such products they are often met with indifference and limited uptake. It seems that survey radicals turn into economic conservatives at the checkout. This book reveals not only why the search for the ethical consumer is futile but also why the social aspects of consumption cannot be ignored. Consumers are revealed to be much more deliberative and sophisticated in how they do or do not incorporate social factors into their decision making. Using first-hand findings and extensive research, The Myth of the Ethical Consumer provides academics, students, and leaders in corporations and NGOs with an enlightening picture of the interface between social causes and consumption.	en_US
dc.publisher	Cambridge University Press	en_US
dc.title	The Myth of the Ethical Consumer	en_US
dc.type	Book
utslib.location	Cambridge, UK	en_US
utslib.for	220102 Business Ethics	en_US
utslib.for	200203 Consumption and Everyday Life	en_US
utslib.for	150501 Consumer-Oriented Product or Service Development	en_US
utslib.citation.edition	1	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Strength - CMOS - Centre for Management and Organisation Studies
utslib.copyright.status	open_access
pubs.consider-herdc	true	en_US
pubs.edition	1	en_US
pubs.place-of-publication	Cambridge, UK	en_US

Abstract:

Corporations and policy makers are bombarded with international surveys purporting to show that most consumers want ethical products. Yet when companies offer such products they are often met with indifference and limited uptake. It seems that survey radicals turn into economic conservatives at the checkout. This book reveals not only why the search for the ethical consumer is futile but also why the social aspects of consumption cannot be ignored. Consumers are revealed to be much more deliberative and sophisticated in how they do or do not incorporate social factors into their decision making. Using first-hand findings and extensive research, The Myth of the Ethical Consumer provides academics, students, and leaders in corporations and NGOs with an enlightening picture of the interface between social causes and consumption.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/14226