From a Seller's Market to a Buyer's Market: Advertising Looks Forward to the 1950s

Crawford, R

From a Seller's Market to a Buyer's Market: Advertising Looks Forward to the 1950s

Crawford, R

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Publisher:: Cambridge Scholars Publishing
Publication Type:: Chapter
Citation:: Consumer Australia: Historical Perspectives, 2010, 1, pp. 39 - 54
Issue Date:: 2010-01

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Field	Value	Language
dc.contributor.author	Crawford, R https://orcid.org/0000-0003-2404-641X	en_US
dc.contributor.editor	Crawford, R https://orcid.org/0000-0003-2404-641X	en_US
dc.contributor.editor	Smart, J	en_US
dc.contributor.editor	Humphery, K	en_US
dc.date.issued	2010-01	en_US
dc.identifier.citation	Consumer Australia: Historical Perspectives, 2010, 1, pp. 39 - 54	en_US
dc.identifier.isbn	1443822701	en_US
dc.identifier.uri	http://hdl.handle.net/10453/14461
dc.description.abstract	Moore outlined his view of the conference's central theme, "Meeting the Buyer's Market:" [W]e are in the transition stage between a seller's and a buyer's market. Doubtless each one of you has a clear idea of the two terms, but doubtless each of you would define them a little differently. I feel inclined to define a buyer's market as one where you takes your choice and pays your money; and a seller's market as one where you pays your money and you takes what they' let you have-if it's in stock.	en_US
dc.publisher	Cambridge Scholars Publishing	en_US
dc.relation.ispartof	Consumer Australia: Historical Perspectives	en_US
dc.title	From a Seller's Market to a Buyer's Market: Advertising Looks Forward to the 1950s	en_US
dc.type	Chapter
utslib.location	UK	en_US
utslib.for	2103 Historical Studies	en_US
utslib.citation.edition	1	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences/Public Communication Program
pubs.organisational-group	/University of Technology Sydney/Strength - CPCE - Centre for Creative Practices and the Cultural Economy
utslib.copyright.status	closed_access
pubs.consider-herdc	true	en_US
pubs.edition	1	en_US
pubs.place-of-publication	UK	en_US

Abstract:

Moore outlined his view of the conference's central theme, "Meeting the Buyer's Market:" [W]e are in the transition stage between a seller's and a buyer's market. Doubtless each one of you has a clear idea of the two terms, but doubtless each of you would define them a little differently. I feel inclined to define a buyer's market as one where you takes your choice and pays your money; and a seller's market as one where you pays your money and you takes what they' let you have-if it's in stock.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/14461