Using best-worst scaling methodology to investigate consumer ethical beliefs across countries

Auger, P; Devinney, TM; Louviere, JJ

Using best-worst scaling methodology to investigate consumer ethical beliefs across countries

Auger, P Devinney, TM

Louviere, JJ

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Publication Type:: Journal Article
Citation:: Journal of Business Ethics, 2007, 70 (3), pp. 299 - 326
Issue Date:: 2007-02-01

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Field	Value	Language
dc.contributor.author	Auger, P	en_US
dc.contributor.author	Devinney, TM https://orcid.org/0000-0002-4867-1861	en_US
dc.contributor.author	Louviere, JJ	en_US
dc.date.issued	2007-02-01	en_US
dc.identifier.citation	Journal of Business Ethics, 2007, 70 (3), pp. 299 - 326	en_US
dc.identifier.issn	0167-4544	en_US
dc.identifier.uri	http://hdl.handle.net/10453/1560
dc.description.abstract	This study uses best-worst scaling experiments to examine differences across six countries in the attitudes of consumers towards social and ethical issues that included both product related issues (such as recycled packaging) and general social factors (such as human rights). The experiments were conducted using over 600 respondents from Germany, Spain, Turkey, USA, India, and Korea. The results show that there is indeed some variation in the attitudes towards social and ethical issues across these six countries. However, what is more telling are the similarities seen and the extent to which individual variation dominates observable demographics and country-based variables. © Springer Science+Business Media B.V. 2007.	en_US
dc.relation	http://purl.org/au-research/grants/arc/DP0343632
dc.relation.ispartof	Journal of Business Ethics	en_US
dc.relation.isbasedon	10.1007/s10551-006-9112-7	en_US
dc.subject.classification	Applied Ethics	en_US
dc.title	Using best-worst scaling methodology to investigate consumer ethical beliefs across countries	en_US
dc.type	Journal Article
utslib.citation.volume	3	en_US
utslib.citation.volume	70	en_US
utslib.for	1503 Business and Management	en_US
utslib.for	2201 Applied Ethics	en_US
utslib.for	1505 Marketing	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Strength - CENSOC - Study of Choice
pubs.organisational-group	/University of Technology Sydney/Strength - CMOS - Centre for Management and Organisation Studies
utslib.copyright.status	closed_access
pubs.issue	3	en_US
pubs.publication-status	Published	en_US
pubs.volume	70	en_US

Abstract:

This study uses best-worst scaling experiments to examine differences across six countries in the attitudes of consumers towards social and ethical issues that included both product related issues (such as recycled packaging) and general social factors (such as human rights). The experiments were conducted using over 600 respondents from Germany, Spain, Turkey, USA, India, and Korea. The results show that there is indeed some variation in the attitudes towards social and ethical issues across these six countries. However, what is more telling are the similarities seen and the extent to which individual variation dominates observable demographics and country-based variables. © Springer Science+Business Media B.V. 2007.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/1560