Learning and fatigue during choice experiments: A comparison of online and mail survey modes

Publisher:
John Wiley & Sons Ltd
Publication Type:
Journal article
Citation:
Savage S and Waldman Donald 2008, 'Learning and fatigue during choice experiments: A comparison of online and mail survey modes', John Wiley & Sons Ltd, vol. 23, no. 3, pp. 351-371.
Issue Date:
2008
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This study investigates the effect of survey mode on respondent learning and fatigue during repeated choice experiments. Stated preference data are obtained from an experiment concerning high-speed Internet service conducted on samples of mail respondent
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