Satisfaction, organizational commitment and future action in charity sport event volunteers

Publication Type:
Journal Article
International Journal of Nonprofit and Voluntary Sector Marketing, 2016, 21, (3), pp. 148-167
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Charity sport events (CSEs) are a key revenue source for nonprofit organizations (NPOs) with large numbers of volunteers needed for success and cost-effectiveness. This study explored determinants of CSE volunteers' satisfaction, organizational commitment and intended future actions (CSE, other NPO activity/event volunteering, donating money). Relay for Life volunteers (N=290) from one Australian state completed a cross-sectional survey. Significant pathways were found from socializing/enjoyment (β=0.17), fighting cancer (β=0.29), financial support (β=0.21) motives and social norm (β=0.23) to satisfaction; 52% variance was explained. Age (β=-0.09), survivorship (β=0.09), region (β=0.07), fundraising goal (β=0.08), advocacy (β=0.15), financial support (β=0.25), social/enjoyment (β=0.23) motives, social norm (β=0.23) and satisfaction (β=0.21) were linked with commitment; 63% variance was explained. Paths between satisfaction, commitment and intended future actions (CSE, NPO activity/event volunteering) were significant (βs=0.17-0.43). Future targets to increase CSE volunteer satisfaction and commitment involve similar (social/enjoyment) and diverse (action-oriented) motives, with satisfaction and commitment key contributors to future actions supporting NPOs.
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