Free Willy: the whale-watching legacy

Publisher:
Emerald EarlyCite
Publication Type:
Journal Article
Citation:
Worldwide Hospitality and Tourism Themes, 2011, 3 (2), pp. 127 - 140
Issue Date:
2011-01
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Purpose The purpose of this paper is to explore contemporary issues in film tourism with reference to the growth in related tourism fields. Design/methodology/approach The paper examines the relationship between growth in dolphin and whale watching and the popularity of the Free Willy series of films. Findings Observes that films can significantly influence aspects of ecotourism, especially in terms of the expectations of tourists. Practical implications The paper illustrates how new tourism niche markets are strongly influenced by nature-related films and discusses the implications for tourism stakeholders. Originality/value The paper reviews and reveals the potential for film-induced ecotourism.
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