Free Willy: The whale-watching legacy
- Publication Type:
- Journal Article
- Worldwide Hospitality and Tourism Themes, 2011, 3 (2), pp. 127 - 140
- Issue Date:
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Purpose: The purpose of this paper is to explore contemporary issues in film tourism with reference to the growth in related tourism fields. Design/methodology/approach: The paper examines the relationship between growth in dolphin and whale watching and the popularity of the Free Willy series of films. Findings: Observes that films can significantly influence aspects of ecotourism, especially in terms of the expectations of tourists. Practical implications: The paper illustrates how new tourism niche markets are strongly influenced by nature-related films and discusses the implications for tourism stakeholders. Originality/value: The paper reviews and reveals the potential for film-induced ecotourism. © Emerald Group Publishing Limited.
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