Designing for Attribute-Level Best-Worst Choice Experiments

Grace Scientific Publishing
Publication Type:
Journal Article
Journal of Statistical Theory and Practice, 2012, 6 pp. 363 - 375
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Using the D-optimality criterion, we show that resolution 3 fractional factorial designs perform as well as the complete factorial design in attribute-level best-worst choice experiments, assuming both that all attribute levels are equally attractive and that only main effects of attribute levels are to be used to explain the results.
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