Age cohort analysis in continued usage intention of mobile value-added services: Generation Y and Baby boomers

Publisher:
Academic Journals
Publication Type:
Journal article
Citation:
Liu Wl, Huang Kai, and Wang Chih-Hsing 2011, 'Age cohort analysis in continued usage intention of mobile value-added services: Generation Y and Baby boomers', Academic Journals, vol. 5, no. 14, pp. 5863-5870.
Issue Date:
2011
Full metadata record
Files in This Item:
Filename Description Size
Thumbnail2011000466OK.pdf362.34 kB
Adobe PDF
This study aims to investigate the effects of age on continued usage intention of mobile value-added service and its impact on personal innovativeness, perceived usefulness, confirmation and satisfaction between two mobile service user segments; Generati
Please use this identifier to cite or link to this item: