Competitive Positioning Strength: Market Measurement

Publisher:
Routledge
Publication Type:
Journal Article
Citation:
Journal of Strategic Marketing, 2011, 19 (5), pp. 421 - 428
Issue Date:
2011-01
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A product's competitive position (CP) identifies the segment the product is targeting and the differentiated value proposition it intends to deliver. When a CP is strong, stakeholders understand for whom the product is intended and why, driving choice in
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