The Non-Rational Adoption Of Online Learning Technologies In Australian Higher Education
- 17th Annual Conference of the Australian and New Zealand Academy of Management (ANZAM), Fremantle
- Publication Type:
- Pratt, J G (2003). Decision making, rationality and the adoption of online learning technologies in Australian higher education, Conference Proceedings - Surfing the Waves: Management Challenges, Management Solutions, 17th Annual Conference of the Australian and New Zealand Academy of Management (ANZAM). ANZAM, Fremantle, pp.1-11
- Issue Date:
Why did so many Australian universities embrace online learning technologies during the 1990s when there was little research or evaluation evidence to support their adoption? This paper will examine this research, drawing on four popular higher education discourses within a meta-framework of decision making theory. It is proposed that this paper will be helpful in directing further empirical research in the field, in the spirit of Allison’s (1971) multiple explanations for the Cuban Missile Crisis.
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