Seeking simplicity in complexity: profiling consumers who prefer easy-to-use products in the DVD recorder market

Burke, PF

Seeking simplicity in complexity: profiling consumers who prefer easy-to-use products in the DVD recorder market

Burke, PF

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Publisher:: University of Western Australia
Publication Type:: Conference Proceeding
Citation:: Broadening the Boundaries - ANZMAC 2005 Conference Proceedings, 2005, pp. 1 - 7
Issue Date:: 2005-01

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Field	Value	Language
dc.contributor.author	Burke, PF https://orcid.org/0000-0003-0978-0237	en_US
dc.contributor.editor	Purchase, S	en_US
dc.date	2005-12-05	en_US
dc.date.issued	2005-01	en_US
dc.identifier.citation	Broadening the Boundaries - ANZMAC 2005 Conference Proceedings, 2005, pp. 1 - 7	en_US
dc.identifier.isbn	0-646-45546-X	en_US
dc.identifier.uri	http://hdl.handle.net/10453/2212
dc.publisher	University of Western Australia	en_US
dc.relation.ispartof	Broadening the Boundaries - ANZMAC 2005 Conference Proceedings	en_US
dc.relation.ispartof	Australian and New Zealand Marketing Academy Conference	en_US
dc.title	Seeking simplicity in complexity: profiling consumers who prefer easy-to-use products in the DVD recorder market	en_US
dc.type	Conference Proceeding
utslib.location	Perth, Australia	en_US
utslib.location.activity	Fremantle, Australia	en_US
utslib.for	150501 Consumer-Oriented Product or Service Development	en_US
dc.location.activity	Fremantle, Australia	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Marketing Discipline
pubs.organisational-group	/University of Technology Sydney/Strength - ACRI - Australia China Relations Institute
pubs.organisational-group	/University of Technology Sydney/Strength - BIDA - Business Intelligence and Data Analytics
utslib.copyright.status	open_access
pubs.consider-herdc	true	en_US
pubs.place-of-publication	Perth, Australia	en_US
pubs.start-date	2005-12-05	en_US

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http://hdl.handle.net/10453/2212