Employee-Based Brand Equity: Antecedents and Consequences

Supornpraditchai, T Miller, K Lings, IN Jonmundsson, JB

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Publisher:: Otago University
Publication Type:: Conference Proceeding
Citation:: Proceedings of the 2007 ANZMAC Conference 3Rs: Reputation, Responsibility and Relevance, 2007, pp. 1723 - 1733
Issue Date:: 2007-01

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Field	Value	Language
dc.contributor.author	Supornpraditchai, T	en_US
dc.contributor.author	Miller, K	en_US
dc.contributor.author	Lings, IN	en_US
dc.contributor.author	Jonmundsson, JB	en_US
dc.contributor.editor	Thyne, M	en_US
dc.contributor.editor	Deans, K	en_US
dc.contributor.editor	Gnoth, J	en_US
dc.date	2007-12-03	en_US
dc.date.issued	2007-01	en_US
dc.identifier.citation	Proceedings of the 2007 ANZMAC Conference 3Rs: Reputation, Responsibility and Relevance, 2007, pp. 1723 - 1733	en_US
dc.identifier.uri	http://hdl.handle.net/10453/2264
dc.publisher	Otago University	en_US
dc.relation.ispartof	Proceedings of the 2007 ANZMAC Conference 3Rs: Reputation, Responsibility and Relevance	en_US
dc.relation.ispartof	Australian and New Zealand Marketing Academy Conference	en_US
dc.title	Employee-Based Brand Equity: Antecedents and Consequences	en_US
dc.type	Conference Proceeding
utslib.location	Dunedin, New Zealand	en_US
utslib.location.activity	Dunedin, New Zealand	en_US
utslib.for	150501 Consumer-Oriented Product or Service Development	en_US
dc.location.activity	Dunedin, New Zealand	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Marketing Discipline
utslib.copyright.status	open_access
pubs.consider-herdc	true	en_US
pubs.place-of-publication	Dunedin, New Zealand	en_US
pubs.start-date	2007-12-03	en_US

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