Understanding Corporate Social Responsibility in Small and Medium Tourism Businesses

Publication Type:
Conference Proceeding
The new Golden Age of Tourism Hospitality. Proceedings of the 22th Annual Council for Australian University Tourism and Hospitality Education, CAUTHE, 2012, pp. 59 - 76
Issue Date:
Filename Description Size
Thumbnail2011002037OK.pdf435.66 kB
Adobe PDF
Full metadata record
It is widely believed that Small and Medium Enterprises (SMEs) face many constraints in engaging in Corporate Social Responsibility (CSR). It is also believed that SMEs require guidelines and tools to successfully implement CSR. One commonly acknowledged gap in research on CSR in SMEs is that it needs to be sector and region specific, as the tools and guidelines needed by SMEs will differ depending on their industry and geographic location. This research addresses this gap, by examining CSR engagement in Small and Medium Tourism Enterprises (SMTEs) based in the Blue Mountains, New South Wales, Australia. A mixed methods approach was used, revealing that owner-managed SMTEs engage in CSR for personal reasons, whereas non owner-managed businesses engage in CSR mainly for the business benefits they may realise. Finally, a model is presented that reflects three types of CSR engagement identified in SMTEs: reactive, proactive and active.
Please use this identifier to cite or link to this item: