Understanding Corporate Social Responsibility in Small and Medium Tourism Businesses

Publisher:
CAUTHE
Publication Type:
Conference Proceeding
Citation:
The new Golden Age of Tourism Hospitality. Proceedings of the 22th Annual Council for Australian University Tourism and Hospitality Education, CAUTHE, 2012, pp. 59 - 76
Issue Date:
2012-01
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It is widely believed that Small and Medium Enterprises (SMEs) face many constraints in engaging in Corporate Social Responsibility (CSR). It is also believed that SMEs require guidelines and tools to successfully implement CSR. One commonly acknowledged gap in research on CSR in SMEs is that it needs to be sector and region specific, as the tools and guidelines needed by SMEs will differ depending on their industry and geographic location. This research addresses this gap, by examining CSR engagement in Small and Medium Tourism Enterprises (SMTEs) based in the Blue Mountains, New South Wales, Australia. A mixed methods approach was used, revealing that owner-managed SMTEs engage in CSR for personal reasons, whereas non owner-managed businesses engage in CSR mainly for the business benefits they may realise. Finally, a model is presented that reflects three types of CSR engagement identified in SMTEs: reactive, proactive and active.
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