Mapping marketing decision space: An exploration of emerging cognitive mapping tools for analysis of marketing scenarios and decision-making

Pattinson, HM

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Publisher:: University of Western Australia
Publication Type:: Conference Proceeding
Citation:: Broadening the Boundaries - ANZMAC 2005 Conference Proceedings, 2005, pp. 23 - 32
Issue Date:: 2005-01

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Full metadata record

Field	Value	Language
dc.contributor.author	Pattinson, HM	en_US
dc.contributor.editor	Purchase, S	en_US
dc.date	2005-12-05	en_US
dc.date.issued	2005-01	en_US
dc.identifier.citation	Broadening the Boundaries - ANZMAC 2005 Conference Proceedings, 2005, pp. 23 - 32	en_US
dc.identifier.isbn	0-646-45546-X	en_US
dc.identifier.uri	http://hdl.handle.net/10453/2272
dc.publisher	University of Western Australia	en_US
dc.relation.ispartof	Broadening the Boundaries - ANZMAC 2005 Conference Proceedings	en_US
dc.relation.ispartof	Australian and New Zealand Marketing Academy Conference	en_US
dc.title	Mapping marketing decision space: An exploration of emerging cognitive mapping tools for analysis of marketing scenarios and decision-making	en_US
dc.type	Conference Proceeding
utslib.location	Perth, Australia	en_US
utslib.location.activity	Fremantle, Australia	en_US
utslib.for	150307 Innovation and Technology Management	en_US
dc.location.activity	Fremantle, Australia	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
utslib.copyright.status	closed_access
pubs.consider-herdc	true	en_US
pubs.place-of-publication	Perth, Australia	en_US
pubs.start-date	2005-12-05	en_US

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