Mapping marketing decision space: An exploration of emerging cognitive mapping tools for analysis of marketing scenarios and decision-making

University of Western Australia
Publication Type:
Conference Proceeding
Broadening the Boundaries - ANZMAC 2005 Conference Proceedings, 2005, pp. 23 - 32
Issue Date:
Full metadata record
Files in This Item:
Filename Description SizeFormat
2005002331.pdf154.28 kBAdobe PDF
Please use this identifier to cite or link to this item: