Customer segmentation based on buying and returning behaviour

Emerald Group Publishing Limited
Publication Type:
Journal Article
International Journal of Physical Distribution and Logistics Management, 2013, 43 (10), pp. 852 - 865
Issue Date:
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Purpose - The purpose of this paper is twofold: first, to empirically test whether a 'one size fits all' strategy fits the fashion e-commerce business and second, to evaluate whether consumer returns are a central aspect of the creation of profitability
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