Designing Distance: a first-person visual narrator

Publisher:
University of Plymouth Press
Publication Type:
Journal Article
Citation:
Message, 2013, First, 1.6 (6), pp. 14 - 23
Issue Date:
2013-01
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This article argues that the literary concept of 'distance' is a valuable theoretical framework through which to understand how designers affect viewer experience. This article argues that s designer's choice of typeface, composition, image treatment, colour, etc. _ are visual building blocks used to construct a point of view. Through the comparison of canonical written and designed texts, I will show how the equivalent of the literary first person can be found in visual work. The task of this article, however, is not to equate the visual with the verbal, but rather to identify the design decisions that can be equally described as characteristics of a first-person text.
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