Attracting and Retaining Customers on Facebook Business Pages: A Content Analysis of an Online Discussion Forum

Abedin, B; Jafarzadeh, H

Attracting and Retaining Customers on Facebook Business Pages: A Content Analysis of an Online Discussion Forum

Abedin, B

Jafarzadeh, H

Permalink

Publisher:: Inderscience Publishers
Publication Type:: Journal Article
Citation:: International Journal of Technology Marketing, 2013, 8 (3), pp. 304 - 315
Issue Date:: 2013-01

Closed Access

	Filename	Description	Size
	2013002447OK.pdf		185.9 kB	Adobe PDF	View/Open

Copyright Clearance Process

Recently Added
In Progress
Closed Access

This item is closed access and not available.

Full metadata record

Field	Value	Language
dc.contributor.author	Abedin, B https://orcid.org/0000-0002-3426-443X	en_US
dc.contributor.author	Jafarzadeh, H	en_US
dc.date.issued	2013-01	en_US
dc.identifier.citation	International Journal of Technology Marketing, 2013, 8 (3), pp. 304 - 315	en_US
dc.identifier.issn	1741-8798	en_US
dc.identifier.uri	http://hdl.handle.net/10453/27949
dc.description.abstract	As social networking sites (SNSs), and in particular Facebook, become more popular among users and as organisations more and more appreciate benefits of communication with customers on Facebook, it has become increasingly important for organisations to attract more customers to their Facebook business pages and to retain them. Yet for many organisations the question is in what ways they can attract more customers to their Facebook page and also how they should use this website to effectively interact with customers. This paper examines the content of business owners as well as SNSs experts and gurus online discussions to address this question. The findings suggest partnership and link exchange, content creation and management, and design and promotion are three high-level strategies that organisations can use to attract and retain customers on their Facebook business pages.	en_US
dc.publisher	Inderscience Publishers	en_US
dc.relation.ispartof	International Journal of Technology Marketing	en_US
dc.relation.isbasedon	10.1504/IJTMKT.2013.055340	en_US
dc.title	Attracting and Retaining Customers on Facebook Business Pages: A Content Analysis of an Online Discussion Forum	en_US
dc.type	Journal Article
utslib.citation.volume	3	en_US
utslib.citation.volume	8	en_US
utslib.for	1505 Marketing	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Engineering and Information Technology
pubs.organisational-group	/University of Technology Sydney/Faculty of Engineering and Information Technology/School of Information, Systems and Modelling
pubs.organisational-group	/University of Technology Sydney/Strength - HCTD - Human Centred Technology Design
pubs.organisational-group	/University of Technology Sydney/Strength - PERSWADE - Centre on Persuasive Systems for Wise Adaptive Living
utslib.copyright.status	closed_access
pubs.consider-herdc	false	en_US
pubs.issue	3	en_US
pubs.volume	8	en_US

Abstract:

As social networking sites (SNSs), and in particular Facebook, become more popular among users and as organisations more and more appreciate benefits of communication with customers on Facebook, it has become increasingly important for organisations to attract more customers to their Facebook business pages and to retain them. Yet for many organisations the question is in what ways they can attract more customers to their Facebook page and also how they should use this website to effectively interact with customers. This paper examines the content of business owners as well as SNSs experts and gurus online discussions to address this question. The findings suggest partnership and link exchange, content creation and management, and design and promotion are three high-level strategies that organisations can use to attract and retain customers on their Facebook business pages.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/27949