Strategic Planning for Development of Sport Events Tourism Industry in Iran

Publisher:
International Journal of Sport Studies (IJSS)
Publication Type:
Journal Article
Citation:
International Journal of Sport Studies, 2013, 3 (12), pp. 1348 - 1361
Issue Date:
2013-01
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This paper presents the strategic planning process undertaken for the development of sport events tourism industry in the Islamic Republic of Iran. Iran's current sport tourism industry is described and assessed. In this regard we studied the current situation of the sport tourism industry in the country. The result was the primary list of strengths, weaknesses, opportunities and threats. (SWOT) faced by the industry. The list was set as a SWOT questionnaire. The constructs reliability of the questionnaire was confirmed using confirmatory factors analysis (KMO= 0.85) and the whole questionnaire's reliability was confirmed using Cronbach's alpha (a= 0.90). The two-sentence test was used to determine statistical significance of each item of SWOT questionnaire. The descriptive statistic method was applied to rank and weight each item. The statistical sample of the research consisted of 200 sport and tourism academics, as well as high ranking managers of federations , sport and youth ministry, National Olympic Committee (NOC) and Tehrans Cultural Heritage, Handicrafts and Tourism (CHHT) organization. Data analysis revealed those seven strengths, fourteen weaknesses, eight opportunities and eight threats as meaningful, concerning sport events tourism in Iran. Strategies for development of sport events tourism industry were complied for Iran, with regard to the opinions and viewpoints of the Research strategic councils members included a number of sport and tourism experts and managers.
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