Important information in word of mouth communication: acquisition vs. dissemination

Greenacre, LM; Burke, PF; Denize, SM

Important information in word of mouth communication: acquisition vs. dissemination

Greenacre, LM Burke, PF

Denize, SM

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Publisher:: ANZMAC
Publication Type:: Conference Proceeding
Citation:: Advancing Theory, Maintaining Relevance - Proceedings of the 2006 ANZMAC Conference, 2006, pp. 1 - 7
Issue Date:: 2006-01

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Field	Value	Language
dc.contributor.author	Greenacre, LM	en_US
dc.contributor.author	Burke, PF https://orcid.org/0000-0003-0978-0237	en_US
dc.contributor.author	Denize, SM	en_US
dc.contributor.editor	Ali, Y	en_US
dc.contributor.editor	van Dessel, M	en_US
dc.date	2006-12-04	en_US
dc.date.issued	2006-01	en_US
dc.identifier.citation	Advancing Theory, Maintaining Relevance - Proceedings of the 2006 ANZMAC Conference, 2006, pp. 1 - 7	en_US
dc.identifier.isbn	1 74107 159 3	en_US
dc.identifier.uri	http://hdl.handle.net/10453/3094
dc.publisher	ANZMAC	en_US
dc.relation.ispartof	Advancing Theory, Maintaining Relevance - Proceedings of the 2006 ANZMAC Conference	en_US
dc.relation.ispartof	Australian and New Zealand Marketing Academy Conference	en_US
dc.title	Important information in word of mouth communication: acquisition vs. dissemination	en_US
dc.type	Conference Proceeding
utslib.location	Brisbane, Australia	en_US
utslib.location.activity	Brisbane, Australia	en_US
utslib.for	150502 Marketing Communications	en_US
dc.location.activity	Brisbane, Australia	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Marketing Discipline
pubs.organisational-group	/University of Technology Sydney/Strength - ACRI - Australia China Relations Institute
pubs.organisational-group	/University of Technology Sydney/Strength - BIDA - Business Intelligence and Data Analytics
utslib.copyright.status	open_access
pubs.consider-herdc	true	en_US
pubs.place-of-publication	Brisbane, Australia	en_US
pubs.start-date	2006-12-04	en_US

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http://hdl.handle.net/10453/3094