Acculturation and Body Image: A cross-cultural, intergenerational qualitative study of Filipino and Indian Australians

Publisher:
Association of Consumer Research
Publication Type:
Conference Proceeding
Citation:
European Advances in Consumer Research, 2011, 9 pp. 207 - 213
Issue Date:
2011-01
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Prior research investigating the relationship between acculturation and body image has largely been quantitative. This qualitative study investigates how and why the process of change in values, attitudes, and standards when moving cultures (i.e., acculturation) that is experienced by two under-researched immigrant communities in multicultural Australia, namely, Filipino-Australians and Indian-Australians, might influence their body image perceptions. Two generations of these immigrant groups were compared with Anglo-Australians. The immigrant groups were found to be more relaxed than the Anglo groups with respect to their body image, which was indirectly impacted by the factors that shaped their acculturation experience.
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