Do Consumers and Retailers Eat Off the Same Plate When it Comes to Premium House Brands? An Australian Perspective

Spanjaard, DC Freeman, LM

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Field	Value	Language
dc.contributor.author	Spanjaard, DC	en_US
dc.contributor.author	Freeman, LM	en_US
dc.contributor.editor	Bradshaw, A	en_US
dc.contributor.editor	Hackley, C	en_US
dc.contributor.editor	Maclaren, P	en_US
dc.date	2010-06-30	en_US
dc.date.issued	2011-01	en_US
dc.identifier.citation	European Advances in Consumer Research, 2011, 9 pp. 237 - 242	en_US
dc.identifier.isbn	0-915552-66-3	en_US
dc.identifier.uri	http://hdl.handle.net/10453/31126
dc.publisher	Association of Consumer Research	en_US
dc.relation.ispartof	European Advances in Consumer Research	en_US
dc.title	Do Consumers and Retailers Eat Off the Same Plate When it Comes to Premium House Brands? An Australian Perspective	en_US
dc.type	Conference Proceeding
utslib.citation.volume	9	en_US
utslib.location	London	en_US
utslib.location.activity	London, UK	en_US
utslib.for	150505 Marketing Research Methodology	en_US
dc.location.activity	London, UK
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Marketing Discipline
utslib.copyright.status	closed_access
pubs.consider-herdc	false	en_US
pubs.finish-date	2010-07-03	en_US
pubs.place-of-publication	London	en_US
pubs.start-date	2010-06-30	en_US
pubs.volume	9	en_US

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