Orange Brand Launch in France - inside=outside brand transformation

Josserand, EL

Coumau, J

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Publisher:: Wiley
Publication Type:: Chapter
Citation:: Power Brands: Measuring, Making and Managing Brand Success, 2009, 2, pp. 233 - 237
Issue Date:: 2009-01

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Full metadata record

Field	Value	Language
dc.contributor.author	Josserand, EL https://orcid.org/0000-0002-6724-2405	en_US
dc.contributor.author	Coumau, J	en_US
dc.contributor.editor	Riesenbeck, H	en_US
dc.contributor.editor	Perrey, J	en_US
dc.date.issued	2009-01	en_US
dc.identifier.citation	Power Brands: Measuring, Making and Managing Brand Success, 2009, 2, pp. 233 - 237	en_US
dc.identifier.isbn	978-3-527-50390-2	en_US
dc.identifier.uri	http://hdl.handle.net/10453/32286
dc.publisher	Wiley	en_US
dc.relation.ispartof	Power Brands: Measuring, Making and Managing Brand Success	en_US
dc.title	Orange Brand Launch in France - inside=outside brand transformation	en_US
dc.type	Chapter
utslib.location	UK	en_US
utslib.for	1505 Marketing	en_US
utslib.citation.edition	2	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Management Discipline
utslib.copyright.status	closed_access
pubs.consider-herdc	false	en_US
pubs.edition	2	en_US
pubs.place-of-publication	UK	en_US

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