Marketing Spending Models

Fischer, M

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Publisher:: Springer
Publication Type:: Chapter
Citation:: Innovation and Marketing in the Pharmaceutical Industry. Emerging Practices, Research, and Policies., 2014, 1, pp. 557 - 589
Issue Date:: 2014-01

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Field	Value	Language
dc.contributor.author	Fischer, M https://orcid.org/0000-0002-9012-2292	en_US
dc.contributor.editor	Min, D	en_US
dc.contributor.editor	Eliashberg, J	en_US
dc.contributor.editor	Stremersch, S	en_US
dc.date.issued	2014-01	en_US
dc.identifier.citation	Innovation and Marketing in the Pharmaceutical Industry. Emerging Practices, Research, and Policies., 2014, 1, pp. 557 - 589	en_US
dc.identifier.isbn	978-1-4614-7800-3	en_US
dc.identifier.uri	http://hdl.handle.net/10453/33060
dc.publisher	Springer	en_US
dc.relation.ispartof	Innovation and Marketing in the Pharmaceutical Industry. Emerging Practices, Research, and Policies.	en_US
dc.relation.isbasedon	10.1007/978-1-4614-7801-0_19	en_US
dc.title	Marketing Spending Models	en_US
dc.type	Chapter
utslib.location	Germany	en_US
utslib.for	1505 Marketing	en_US
utslib.citation.edition	1	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Marketing Discipline
utslib.copyright.status	closed_access
pubs.consider-herdc	true	en_US
pubs.edition	1	en_US
pubs.place-of-publication	Germany	en_US
pubs.publication-status	Published	en_US

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