Ambush marketing and the football world cup

Chadwick, S Liu, R Thwaites, D

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Field	Value	Language
dc.contributor.author	Chadwick, S	en_US
dc.contributor.author	Liu, R	en_US
dc.contributor.author	Thwaites, D	en_US
dc.date.issued	2014-12-02	en_US
dc.identifier.citation	2014, pp. 63 - 81	en_US
dc.identifier.isbn	9781137373663	en_US
dc.identifier.uri	http://hdl.handle.net/10453/33496
dc.relation.isbasedon	10.1057/9781137373687	en_US
dc.title	Ambush marketing and the football world cup	en_US
dc.type	Book
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/e-Press
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Management Discipline
utslib.copyright.status	closed_access
pubs.publication-status	Published	en_US

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