Social media in tourism: a visual analytic approach

Cheng, M; Edwards, D

Social media in tourism: a visual analytic approach

Cheng, M

Edwards, D

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Publication Type:: Journal Article
Citation:: Current Issues in Tourism, 2015, 18 (11), pp. 1080 - 1087
Issue Date:: 2015-01-01

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Field	Value	Language
dc.contributor.author	Cheng, M https://orcid.org/0000-0003-3706-3374	en_US
dc.contributor.author	Edwards, D https://orcid.org/0000-0002-8345-9700	en_US
dc.date.issued	2015-01-01	en_US
dc.identifier.citation	Current Issues in Tourism, 2015, 18 (11), pp. 1080 - 1087	en_US
dc.identifier.issn	1368-3500	en_US
dc.identifier.uri	http://hdl.handle.net/10453/35501
dc.description.abstract	© 2015, Taylor & Francis. This research note seeks to examine a vast amount of tourism-related Chinese social media posts using a visual analytic approach. Visual analytics turns information overload into an opportunity. In this case, the mainstream Chinese microblog service, Sina Weibo, was selected as it generates large volumes of data, representing significant consumer insights, that are challenging to analyse by other common research methods. The most frequently reposted tourist visa news in the first eight months of 2014 were harvested and used as a case study. Findings from this study demonstrate that a visual analytic approach can offer insights into the impact of travel news on Chinese consumers. These insights include potential tourist generating regions, the life span of travel news, and tourists’ attitudes towards travel policy changes. Such insights provide important implications for scholars and practitioners, such as enabling real-time decisions of Destination Management Organizations’ social media marketing strategies in China.	en_US
dc.relation.ispartof	Current Issues in Tourism	en_US
dc.relation.isbasedon	10.1080/13683500.2015.1036009	en_US
dc.subject.classification	Sport, Leisure & Tourism	en_US
dc.title	Social media in tourism: a visual analytic approach	en_US
dc.type	Journal Article
utslib.citation.volume	11	en_US
utslib.citation.volume	18	en_US
utslib.for	1506 Tourism	en_US
utslib.for	1503 Business and Management	en_US
utslib.for	1505 Marketing	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Management Discipline
utslib.copyright.status	open_access
pubs.issue	11	en_US
pubs.publication-status	Published	en_US
pubs.volume	18	en_US

Abstract:

© 2015, Taylor & Francis. This research note seeks to examine a vast amount of tourism-related Chinese social media posts using a visual analytic approach. Visual analytics turns information overload into an opportunity. In this case, the mainstream Chinese microblog service, Sina Weibo, was selected as it generates large volumes of data, representing significant consumer insights, that are challenging to analyse by other common research methods. The most frequently reposted tourist visa news in the first eight months of 2014 were harvested and used as a case study. Findings from this study demonstrate that a visual analytic approach can offer insights into the impact of travel news on Chinese consumers. These insights include potential tourist generating regions, the life span of travel news, and tourists’ attitudes towards travel policy changes. Such insights provide important implications for scholars and practitioners, such as enabling real-time decisions of Destination Management Organizations’ social media marketing strategies in China.

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http://hdl.handle.net/10453/35501