Photoshop and Deceptive Advertising: An Analysis of Blog Comments

Waller, DS

Photoshop and Deceptive Advertising: An Analysis of Blog Comments

Waller, DS

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Publisher:: Redfame Publishing Inc
Publication Type:: Journal Article
Citation:: Studies in Media and Communication, 2015, 3 (1), pp. 109 - 116
Issue Date:: 2015-05-25

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Field	Value	Language
dc.contributor.author	Waller, DS https://orcid.org/0000-0002-4016-4275	en_US
dc.contributor.editor	MARÍA JOSÉ, S	en_US
dc.date.available	2015-05-21	en_US
dc.date.issued	2015-05-25	en_US
dc.identifier.citation	Studies in Media and Communication, 2015, 3 (1), pp. 109 - 116	en_US
dc.identifier.issn	2325-8071	en_US
dc.identifier.uri	http://hdl.handle.net/10453/36004
dc.description.abstract	The advertising industry is often criticized for presenting unrealistic images of fashion and beauty which can have a negative influence on women and girls. In particular, a small number of advertisements for cosmetics have come under fire from advertising regulators in the UK and USA. This exploratory paper discusses two magazine advertisements for mascara which came to the attention of by the US regulatory authority (National Advertising Division of the Council of Better Business Bureaus) “for excessive photoshopping”, leading to both ads being withdrawn from future campaigns. Using content analysis, the paper will analyze bloggers’ comments about the decision to discover what were the main issues raised.	en_US
dc.publisher	Redfame Publishing Inc	en_US
dc.relation.ispartof	Studies in Media and Communication	en_US
dc.relation.isbasedon	10.11114/smc.v3i1.841	en_US
dc.title	Photoshop and Deceptive Advertising: An Analysis of Blog Comments	en_US
dc.type	Journal Article
utslib.citation.volume	1	en_US
utslib.citation.volume	3	en_US
utslib.location.activity	USA	en_US
utslib.for	1505 Marketing	en_US
utslib.for	2001 Communication and Media Studies	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Marketing Discipline
utslib.copyright.status	open_access
pubs.consider-herdc	true	en_US
pubs.issue	1	en_US
pubs.publication-status	Published	en_US
pubs.volume	3	en_US

Abstract:

The advertising industry is often criticized for presenting unrealistic images of fashion and beauty which can have a negative influence on women and girls. In particular, a small number of advertisements for cosmetics have come under fire from advertising regulators in the UK and USA. This exploratory paper discusses two magazine advertisements for mascara which came to the attention of by the US regulatory authority (National Advertising Division of the Council of Better Business Bureaus) “for excessive photoshopping”, leading to both ads being withdrawn from future campaigns. Using content analysis, the paper will analyze bloggers’ comments about the decision to discover what were the main issues raised.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/36004