A tale of two advertising cities: Sydney suits v. Melbourne creatives

Crawford, R

A tale of two advertising cities: Sydney suits v. Melbourne creatives

Crawford, R

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Publication Type:: Journal Article
Citation:: Journal of Australian Studies, 2015, 39 (2), pp. 235 - 251
Issue Date:: 2015-01-01

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Field	Value	Language
dc.contributor.author	Crawford, R https://orcid.org/0000-0003-2404-641X	en_US
dc.date.issued	2015-01-01	en_US
dc.identifier.citation	Journal of Australian Studies, 2015, 39 (2), pp. 235 - 251	en_US
dc.identifier.issn	1444-3058	en_US
dc.identifier.uri	http://hdl.handle.net/10453/36537
dc.description.abstract	© 2015 International Australian Studies Association. This paper examines the advertising industries in both Sydney and Melbourne and the development of a truly national industry from the 1920s to the 1980s. The relationship between the two cities has been largely complementary rather than confrontational, with Sydney's business acumen complemented by Melbourne's creativity. However, the growing concentration of business in Sydney would see its agencies and their client-focused culture emerge as the dominant partner in the two-city relationship.	en_US
dc.relation	http://purl.org/au-research/grants/arc/DP120100777
dc.relation.ispartof	Journal of Australian Studies	en_US
dc.relation.isbasedon	10.1080/14443058.2015.1021706	en_US
dc.title	A tale of two advertising cities: Sydney suits v. Melbourne creatives	en_US
dc.type	Journal Article
utslib.citation.volume	2	en_US
utslib.citation.volume	39	en_US
utslib.for	MD Multidisciplinary	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences/Public Communication Program
pubs.organisational-group	/University of Technology Sydney/Strength - CPCE - Centre for Creative Practices and the Cultural Economy
utslib.copyright.status	closed_access
pubs.issue	2	en_US
pubs.publication-status	Published	en_US
pubs.volume	39	en_US

Abstract:

© 2015 International Australian Studies Association. This paper examines the advertising industries in both Sydney and Melbourne and the development of a truly national industry from the 1920s to the 1980s. The relationship between the two cities has been largely complementary rather than confrontational, with Sydney's business acumen complemented by Melbourne's creativity. However, the growing concentration of business in Sydney would see its agencies and their client-focused culture emerge as the dominant partner in the two-city relationship.

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http://hdl.handle.net/10453/36537