Frame Innovation: Create New Thinking by Design
- Publisher:
- The MIT Press
- Publication Type:
- Book
- Citation:
- 2015, 1, pp. 1 - 204
- Issue Date:
- 2015-03-27
Closed Access
Filename | Description | Size | |||
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![]() | Kees Frame Innovation.pdf | Published version | 1.15 MB |
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Create New Thinking by Design Kees Dorst. prevalent measure of “success” that is used in marketing to select “best practices” to study and emulate does not correspond with what managers in the field consider “successful” projects.
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