Physically-attractive males increase men’s financial risk-taking
- Publication Type:
- Conference Proceeding
- Issue Date:
This research reports an intriguing phenomenon: men who see attractive males take greater financial risks than both men who see attractive females as well as women who see attractive individuals of either sex. An evolution-based account is proffered. In evolutionary history, men have faced intrasexual competition with other men in attracting women as a mating partner. Thus, when the average man sees an attractive male, he is motivated to increase his mating desirability to the opposite sex, which prompts him to accrue money, and taking financial risks helps him to do so.
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