The partitioning paradox: The big bite around small packages

Holden, SS; Zlatevska, N

The partitioning paradox: The big bite around small packages

Holden, SS Zlatevska, N

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Publication Type:: Journal Article
Citation:: International Journal of Research in Marketing, 2015, 32 (2), pp. 230 - 233
Issue Date:: 2015-06-01

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Field	Value	Language
dc.contributor.author	Holden, SS	en_US
dc.contributor.author	Zlatevska, N https://orcid.org/0000-0002-0936-1529	en_US
dc.date.issued	2015-06-01	en_US
dc.identifier.citation	International Journal of Research in Marketing, 2015, 32 (2), pp. 230 - 233	en_US
dc.identifier.issn	0167-8116	en_US
dc.identifier.uri	http://hdl.handle.net/10453/41450
dc.description.abstract	© 2015 Elsevier B.V. We replicate the research of Do Vale et al. (2008) and Scott et al. (2008) showing that the diet-conscious tend to eat more when a portion is broken into multiple smaller partitions than when it is unpartitioned. The results show that the partitioning paradox is clearer when diet-consciousness is manipulated than measured. A meta-analysis reveals that the partitioning paradox among the diet-conscious is a medium size effect, but also that partitioning has an opposite and equal size effect on the non-diet conscious: they eat more from the unpartitioned than the partitioned package.	en_US
dc.relation.ispartof	International Journal of Research in Marketing	en_US
dc.relation.isbasedon	10.1016/j.ijresmar.2015.03.002	en_US
dc.subject.classification	Marketing	en_US
dc.title	The partitioning paradox: The big bite around small packages	en_US
dc.type	Journal Article
utslib.citation.volume	2	en_US
utslib.citation.volume	32	en_US
utslib.for	1505 Marketing	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Marketing Discipline
utslib.copyright.status	closed_access
pubs.issue	2	en_US
pubs.publication-status	Published	en_US
pubs.volume	32	en_US

Abstract:

© 2015 Elsevier B.V. We replicate the research of Do Vale et al. (2008) and Scott et al. (2008) showing that the diet-conscious tend to eat more when a portion is broken into multiple smaller partitions than when it is unpartitioned. The results show that the partitioning paradox is clearer when diet-consciousness is manipulated than measured. A meta-analysis reveals that the partitioning paradox among the diet-conscious is a medium size effect, but also that partitioning has an opposite and equal size effect on the non-diet conscious: they eat more from the unpartitioned than the partitioned package.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/41450