Fedora Shaming as Discursive Activism
- Digital Culture & Education (DCE)
- Publication Type:
- Journal Article
- Digital Culture and Education, 2013, 5 (2), pp. 86 - 97
- Issue Date:
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This article examines the Tumblr site Fedoras of OK Cupid which emerged in 2012 amidst a growing trend in feminists and other activists online that used shaming as an activist strategy. Fedoras of OK Cupid displays images and excerpts from men who wear fedora hats in their OK Cupid dating profile pictures, often highlighting worrying or even downright dangerous attitudes towards women revealed by their profiles. To understand this practice this articles draws on work identifying feminist discursive activism in online communities, to examine the Tumblr site in the context of reintegrative shaming in order to evaluate the practice of deploying shame for activist ends. While shame is often seen as having stigmatising effects, the author of the Fedoras of OK Cupid Tumblr illustrates how the process of reintegrative shaming may work in the context of online activism by offering earnest commentary on negative attitudes while also offering the possibility of social reintegration.
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