The Work and ‘Architecture of Listening’: Addressing Gaps in Organization-Public Communication

Publication Type:
Journal Article
International Journal of Strategic Communication, 2016, 10 (2), pp. 133 - 148
Issue Date:
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© 2016 Taylor & Francis. Listening is extensively discussed in relation to interpersonal communication, in therapeutic contexts such as counselling and, to some extent, in the context of intra-organizational communication conducted as part of human resources management. However, listening is surprisingly and problematically overlooked in the large body of literature on organization-public communication including government, political, corporate, and marketing communication and related practices such as public relations. Based on critical analysis of relevant literature and primary research among 36 organizations in three countries, this analysis identifies a “crisis of listening” in organization-public communication and proposes strategies to address gaps in theory and practice including attention to the work of listening and the creation of an architecture of listening in organizations, which can offer significant stakeholder, societal, and organizational benefits.
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